Learning the Principles of SEO

SEO is a much misunderstood beast, with many companies either believing they can do it all themselves (often they cannot!) or people believing it simply doesn’t work.  SEO stands for search engine optimisation, and is an essential tool to get your website seen on search engines like Google, Yahoo and Bing.

You may be wondering what things happen to get websites ranking on the search results page – this is actually mostly an unknown game, as Google especially holds its cards very close to its chest when it comes to discussing the search algorithm.  Most SEO experts can judge when an algorithm change has occured based on the performance of their sites, but it is often not definitely confirmed by Google.

Learning the skills for SEO is mostly a combination of practical, doing it and trying things out kind of learning, with some theory thrown in for good measure.  There are some interesting articles and information available online if you search for how to do SEO.

Web Design By a Local Expert

Local web design is something which should definitley be looked into – you might be thinking that a national company would be bigger and better, but this is not always the case.  The local experts will know more about your local industry, how it is likely to perform and the sorts of strategies needed to get local customers interested.

You can search for a localised web designer by using an online search, asking other businesses for recommendations or simply asking on social media for ideas for companies.  You should make sure you check reviews or ask previous clients what they thought of the service they recieved, as this can often be a good indication of the level of service you will get.

Using Social Media for Business Use

Social media might be considered to be a “young person” thing, but there are many businesses who are reaping the benefits of being active on social media platforms.  They give businesses a chance to really interact with their target audience, posting both advertising and fun posts to encourage a dialogue between the brand and the customer.  People often research brands using social media, looking into the other followers or interests the brand might be associated with.

Advertising on social media is a great new way to win new fans and get more people interested in your brand.  It is relatively cheap, requires little to know new skills and can really target in depth audiences and demographics.  Facebook ads are particularly good, with excellent guides and help from the customer service team.

Hiring a Web Designer

When you want to get a new website, you are likely to choose your web designer by doing an online search. This is a great way to find a good designer in your area, and gives you a chance to take a look at thier portfolio. Once you have a shortlist of agencies you could work with, it is a good idea to give each of them a call to see which one you naturally gel with best.

If you can, try to arrange a face to face meeting with your agent, as this allows you a proper chance to discuss your requirements and talk through the essential aspects of your new site.  It is important that your designer knows who you are trying to target, what your industry is about and the sorts of prodcuts or services you sell.