Social media might be considered to be a “young person” thing, but there are many businesses who are reaping the benefits of being active on social media platforms. They give businesses a chance to really interact with their target audience, posting both advertising and fun posts to encourage a dialogue between the brand and the customer. People often research brands using social media, looking into the other followers or interests the brand might be associated with.
Advertising on social media is a great new way to win new fans and get more people interested in your brand. It is relatively cheap, requires little to know new skills and can really target in depth audiences and demographics. Facebook ads are particularly good, with excellent guides and help from the customer service team.