Learning the Principles of SEO

SEO is a much misunderstood beast, with many companies either believing they can do it all themselves (often they cannot!) or people believing it simply doesn’t work.  SEO stands for search engine optimisation, and is an essential tool to get your website seen on search engines like Google, Yahoo and Bing.

You may be wondering what things happen to get websites ranking on the search results page – this is actually mostly an unknown game, as Google especially holds its cards very close to its chest when it comes to discussing the search algorithm.  Most SEO experts can judge when an algorithm change has occured based on the performance of their sites, but it is often not definitely confirmed by Google.

Learning the skills for SEO is mostly a combination of practical, doing it and trying things out kind of learning, with some theory thrown in for good measure.  There are some interesting articles and information available online if you search for how to do SEO.

Using Social Media for Business Use

Social media might be considered to be a “young person” thing, but there are many businesses who are reaping the benefits of being active on social media platforms.  They give businesses a chance to really interact with their target audience, posting both advertising and fun posts to encourage a dialogue between the brand and the customer.  People often research brands using social media, looking into the other followers or interests the brand might be associated with.

Advertising on social media is a great new way to win new fans and get more people interested in your brand.  It is relatively cheap, requires little to know new skills and can really target in depth audiences and demographics.  Facebook ads are particularly good, with excellent guides and help from the customer service team.